Why is the choice of images important?
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FURRER EstherLast updated on the
A few tips on using images wisely
There is no perfect way of choosing
If there is one thing you should remember about choosing images, this is it: there is no good or bad rule to follow. There are only common sense and psychological principles you should follow. While there are multiple factors that could be taken into account, here are two main criterias you should think about.
The context
Your website should adapt a user interface design that is both practical and realistic. The context therefore can apply to several aspects: it depends on the content of your website, on your audience, on the product you are selling, on the services you provide... and so on.
The quality
Users have become very demanding regarding the quality of images. Whether you have photographs, icons, animated pictures or infographies, you should always go for the top quality. Furthermore, be careful with photo editing. They can be a great addition... or a great weakpoint to your website.