How can animations improve user experience?
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FURRER EstherLast updated on the
Some ideas on implementing animations in your website
It is all about user engagement
Retaining visitors on your website is crucial. Keeping them interacting too. With the help of animations, you will be able to generate a more attractive and dynamic website, in which users stay longer. The longer your audience stays on your pages, the more they get to know you, and ultimately the more likely they become ... customers.
Guiding users from A to Z
Obviously animations help attract attention. However, you should use them carefully, in order to attract the viewer's attention to where you want. You can achieve this by adding some hovering on the "sign up for our newsletter" button, or by adding clicking items to make the page more interactive.
Don't forget brand identity
Having consistent animations and flowing interaction items can lead to a very customized brand identity. In this way, your website will become memorable and your brand recognition will increase.